Why is Microsoft entering this market? Microsoft has millions of users that log onto Microsoft Dynamics every day of the year, helping mid-market and enterprise businesses to run their operations. Microsoft wanted to test how great mid-market software could be simplified for small business and delivered in the cloud. Australia was chosen as the launch site – and Financials for Office 365 was born. With an increasing demand for cloud computing and cloud accounting in Australia, combined with a product that has been developed completely for the web and with the recent launch of Microsoft Azure data centres in Australia, it is the right time to unveil Financials for Office 365 to lead the way into affordable big business software for small business.